CynThoughts

Tuesday, May 11, 2004

Targeted advertisements

The reason that I can have this blog hosted by Blogger for free is that Google (who owns them, by the way) places targeted ads at the top of every free blog based on the content of the blog. I've never really noticed this before or really looked at the ads. My post from last night was about my blog template and my blog. The corresponding ads are for web hosting and some dual platform thing. Makes sense.

When I was creating the post below about the bunny, I went to the blog I referred you to in order to get the link. I happened to glance at his ads - noting that the Easter Bunny post has been up for a full 24 hours and is probably being returned in search requests - and saw that they are for Easter Bunny baskets and painting eggs. It's just a matter of time before mine are for the same thing.

If I'm always griping about Windows, for example, and talking about the wonders of Macs, and there is an assumption that the people who read my blog have similar interest, it makes sense that they would target ads for Macs to people who visit my blog. Overall, I think the ads are pretty smart, even if they're a little off-target once in a while.

1 Comments:

  • Clarification: this is a hypothetical situation. I'm far too attached to my Windows programs to make the switch to a different platform. If that weren't the case, my programming colleagues would have already geeked me out on Linux a long time ago.

    That said, I do really like using the Macs.

    :o)

    By Anonymous Anonymous, at 6:05 AM  

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